Exporting Demystified: How to Expand your Business Globally

https://www.automationalley.com/event/exporting-demystified-how-to-expand-your-business-globally

Do you know that almost 96% of the world’s total population of 7.9 billion consumers reside outside of the U.S.? Similarly, an estimated 80% of the world’s total purchasing power today extend beyond our nation’s borders. For these reasons, your company’s future success largely depends on diversifying your market(s) overseas while satisfying the world’s appetite for American-made products, services, and technologies.

Automation Alley’s event will feature international business experts who will share their firsthand insights about the opportunities and challenges of doing business worldwide. They will also demystify the export process and explain why the opportunities to sell overseas far outweigh the challenges. You will also learn about the many resources designed to help small- and medium-sized companies (SMEs) launch their products around the world.

Speakers will provide case studies on how companies can best position themselves to take advantage of business opportunities overseas while sidestepping some of the common hurdles faced by exporters. They will also focus on countries around the world with the highest demand for Michigan’s goods and services.

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