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Exporting Demystified: How to Expand your Business Globally

December 9, 2021 @ 8:30 am - 11:30 am


Do you know that almost 96% of the world’s total population of 7.9 billion consumers reside outside of the U.S.? Similarly, an estimated 80% of the world’s total purchasing power today extend beyond our nation’s borders. For these reasons, your company’s future success largely depends on diversifying your market(s) overseas while satisfying the world’s appetite for American-made products, services, and technologies.

Automation Alley’s event will feature international business experts who will share their firsthand insights about the opportunities and challenges of doing business worldwide. They will also demystify the export process and explain why the opportunities to sell overseas far outweigh the challenges. You will also learn about the many resources designed to help small- and medium-sized companies (SMEs) launch their products around the world.

Speakers will provide case studies on how companies can best position themselves to take advantage of business opportunities overseas while sidestepping some of the common hurdles faced by exporters. They will also focus on countries around the world with the highest demand for Michigan’s goods and services.


8:30 a.m.  Registration and Networking, breakfast included
9:00 a.m.  Welcome and Introductions, Noel Nevshehir, Automation Alley
9:10 a.m. Strategies and Resources for Export Success, Carlotta Gmachl, Assistant Director of International Trade Programs and Erkan Kocas, Assistant Director for International Trade Research at the Michigan State University International Business Center
9:50 a.m. MI-STEP State Trade and Expansion Program, David Newhouse, International Trade Manager, Michigan Economic Development Corporation (MEDC)
10:05 a.m.  Break and networking
10:20 a.m. Panel Discussion and Company Case Studies on Doing Business Globally
Robert Ruffini, President, Fluxtrol, Inc.
Don Carbone, Advisor to the Board, Managed Programs, LLC
Gianluca Romano, President, MiC Custom Solutions
11:05 Open Discussion and Q&A
11:30 Conference Adjourns


December 9, 2021 @ 8:30 am - 11:30 am

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