Mention “JBL” and most everyone in the Windsor, Ont., supplier scene will know that refers to Jeanine Lassaline-Berglund, president of the Canadian Association of Mold Makers and its high-tech offshoot, Automate Canada.
Lassaline-Berglund made her mark as a passionate and articulate advocate for re-opening the U.S.-Canada border, attracting more young people to the industry and translating Canada’s research-and-development strengths into commercial opportunities.
Lassaline-Berglund, 54, draws from experience not just as a tool-and-die worker after university but from a remarkable range of other roles, from economic development commissioner in Leamington, Ont., to executive in the cannabis industry. Automate Canada called her a trailblazer for her leadership roles in manufacturing fields in which women were historically far less prevalent.
Given her unfailingly positive outlook, it’s no surprise she sees the great disruption of COVID-19 as an opportunity for her industry to look to its future.
“Throughout its history,” Lassaline-Berglund wrote recently, “advanced manufacturing has learned some indelible lessons in innovation and resilience, including the ability to pivot on a dime.”