This project will ask the selected vendor to produce a strategic digital manual and training program that will help industry organizations build their capacity in business development and marketing in an increasingly virtual environment. Even after vaccines for Covid have become commonplace, there will still be a “new normal” of virtual business development in both domestic and global commerce. Virtual trade shows, sales meetings, and marketing tools and tactics will become more commonplace, and we need to ensure that Canadian SMEs have the tools and knowledge they need to succeed using these growing channels. This approach will be especially crucial for Canadian companies to build their business development and marketing capacity in an increasingly virtual environment.
For more details and the complete RFP, please contact Diane at [email protected]